Session replay is the ability to replay a visitor’s journey on a web site or within a mobile application or web application. Replay can include the user’s view (browser or screen output), user input (keyboard and mouse inputs), and logs of network events or console logs. It is supposed to help improve customer experience and to identify obstacles in conversion processes on websites. However it can also be used to study web site usability and customer behavior as well as handling customer service questions as the customer journey with all interactions can be replayed. Some organizations even use this capability to analyse fraudulent behavior on websites. Some solutions augment the session replay with advanced analytics that can identify segments of customers that are struggling to use the website. This means the replay capability can be used much more efficiently and reduce the need to replay customer sessions unnecessarily. There are generally two ways to capture and replay visitor sessions, client side and tag-free server side. Find the ‘’why’’ behind every lost conversion by seeing how people interact with your site, such as with video footage. Clicks, scrolls, keystrokes, and mouse movements are all recorded in a single informative movie. Get an all-round view by looking at desktop, mobile, and logged-in sessions. Never miss something interesting with up to 150,000 recordings per day.
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