Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines (such as Google Ads and Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models. However, websites can offer PPC ads. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list that has been added in different ad groups, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site. The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.
Every business desires to see their website on the first page of search engines. However, not everyone makes it through to the top to have their website ranked number one in the competition. Your business goal is to earn from real customers by getting keywords ranked in web search.
As we have expert SEOs in our team, so we believe in the organic SEO techniques in which nothing is artificial, so we focus on the right things only.
SEO is the game of keywords but not the low-quality keywords; so we conduct complete research related to keywords and then form a unique strategy for marketing your business.
Are your products and services easy to find where it matters most? Do your messages connect and inspire action in a meaningful way? If the answer is no, or if you’re unsure, we are here to help you create a marketing strategy that meets your prospects at the right place, the right time, and with the right message. We can help you develop a digital marketing strategy that helps create easy to find, engaging experiences that inspire action – from joining your social network community to buying your product to referring your brand to peers and social networks.
Let’s face it, today’s online market place is more competitive than ever. You need a digital marketing partner that not only understands the B2B customer journey but how to develop an online marketing strategy that helps your brand become known as “the best answer” wherever prospects and customers may be looking, from the SERPs to their own social media feeds, and everywhere in between.