Ecommerce marketing is a big Internet marketing strategy that uses an existing ecommerce market to promote a businesses’ brand, products, and services. The same tactics of traditional marketing can be applied to ecommerce marketing in a digital realm, as it allows businesses to reap the benefits from those who are in the mindset to buy.
The online market is a busy place, and it is ever-growing in popularity. Ecommerce marketing is a great way for stores and organizations to tap into that growing power, creating advertisements that guide consumers to an ecommerce website. This will open the consumer up to a new world of purchase opportunities, and will help them become familiar with your particular brand in the meantime. All in all, ecommerce marketing is often seen as a win-win situation.
Market affiliation – The ecommerce site will use banner ads or referrals from better-known websites to guide users to their page
SEO – Increasing organic searches is always a good idea for new businesses, as it can drive relevancy and popularity up at once
Email marketing – This is a great way to reach out to current customers, sending them offers and promotions to keep them interested and loyal
Ecommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers. And there are hundreds of ways to go about it.
From focusing on organic traffic and SEO to using Facebook or Google ads to drive targeted traffic, you can mix and match paid strategies with non-paid strategies all in an effort to figure out which mix converts the most people.
But not marketing strategy is even static. As marketing tactics and marketplace algorithms evolve, so too must your strategy in order to win the highest return on ad spend – as well as return on operating costs associated with non-paid strategies like SEO.
You may have once heard: “If you build it, they will come.”
It’s a great quote, from a great movie.
Unfortunately, when it comes to ecommerce marketing, this notion is completely false. When you build it, they don’t necessarily come.
If customers are given the option to keep shopping before they check out they might consider it and continue checking out. But a lot of the time customers will continue to browse your site just to make sure they didn’t miss anything. Ecommerce marketing strategies like this are easy to incorporate into your checkout process. Simply add a “keep shopping” button next to your “continue checkout” button. Make sure they are both easy to find on your web page. After reading this article, you’ll have a comprehensive understanding of what benefits come with using a marketing agency versus in-house offerings. You’ll also know what to ask when down-selecting an agency to work with, and what things you should consider prior to taking the plunge into an agency relationship.